Client performance

The Academies

Results & growth

Work & Outstanding Definitions

Timeframe · Aug 12 – Nov 9, 2026 — applies to every section except LinkedIn Ads (monthly)

Hover the i next to a channel or metric to see what it means. Change compares with the same number of days just before.

Overview

Loading Google Analytics report…

Goal Tracking

Loading Google Analytics report…

Key Asset Downloads

Loading Google Analytics report…

Weekly Trends

Loading Google Analytics report…

What Drives Results

Loading Google Analytics report…

Shopify Funnel

Loading Google Analytics report…

Google Ads

Loading Google Analytics report…

LinkedIn Ads

Loading Google Analytics report…

ICF Email Results

Loading Google Analytics report…

All Email Results

Loading Google Analytics report…

October 2026 compared with September · from the team's LinkedIn spreadsheet · read 10/26/2026, 7:32:29 PM

Spend

$556.00

26.2%

Impressions

8,390

55.9%

Clicks

126

58.7%

Leads

42

64.4%

Cost per lead

$13.24

107.4%

Month	Spend	Impressions	Clicks	CTR	Leads	Click to lead	Cost per lead
May 2026	$340.00	5,631	72	1.28%	20	27.78%	$17.00
June 2026	$506.00	11,705	148	1.26%	52	35.14%	$9.73
July 2026	$641.00	17,230	243	1.41%	104	42.80%	$6.16
August 2026	$636.00	15,601	252	1.62%	79	31.35%	$8.05
September 2026	$753.00	19,046	305	1.60%	118	38.69%	$6.38
October 2026	$556.00	8,390	126	1.50%	42	33.33%	$13.24
Total	$3,432.00	77,603	1,146	1.48%	415	36.21%	$8.27

Updated · 11/9/2026, 5:04:36 PM

Downloads, meetings and purchases come from Google Analytics (GA4) for visits from Google Ads campaigns, and may differ from conversions shown inside the Google Ads account.

Spend

$4,230.56

12.2%

Impressions

49,316

1.5%

Clicks

2,621

2.1%

Avg. cost per click

$1.61

10.3%

Key asset downloads

5

68.8%

Meetings booked

1

50.0%

Shopify purchases

0

100.0%

Campaign	Spend	Impressions	Clicks	CTR	Key asset downloads	Meetings booked	Shopify purchases
Upper	$2,062.56	24,407	1,268	5.2%	5	1	0
Upper - ICF	$2,047.69	24,457	1,321	5.4%	0	0	0
Lower	$120.32	452	32	7.1%	0	0	0

GoalGH source / medium

ActualConservativeModerateAggressive


Sep 2026	1,872	2,342	20.1%	1.44%	0.37%	0.27%
Oct 2026	1,530	1,758	13.0%	1.05%	0.39%	0.52%
Nov 2026	427	553	22.8%	0.94%	0.47%	0.00%
Aug 2026	1,488	1,544	3.6%	1.88%	0.13%	0.34%

Actuals cover selected dates; targets cover full months. 2026-08-12 – 2026-11-09.


General Resources	Resource	25	19	31.6%	Email (18)Organic Search (4)Unassigned (2)
Free ICF ACC Exam Resource	Resource	18	16	12.5%	Organic Search (7)Organic Video (4)Direct (3)
Free ICF Credentialing Exam Resource	Resource	10	24	58.3%	Organic Search (4)Organic Video (3)Email (2)
Contact Us	Prospect	8	7	14.3%	Direct (5)Paid Search (2)Organic Search (1)
Neuro-Informed Career Tools	Resource	6	21	71.4%	Email (2)Cross-network (2)Direct (1)
ACSC Excerpt	Excerpt	3	3	0.0%	Email (2)Paid Search (1)
CELDC Excerpt	Excerpt	3	1	200.0%	Direct (1)Organic Search (1)Paid Search (1)
CCMC Excerpt	Excerpt	2	2	0.0%	Email (1)Organic Social (1)
CCF Interest	Prospect	0	0	0.0%	—
CLEIC Excerpt	Excerpt	0	0	0.0%	—

1–10 of 14


Paid Search	1,924 9.7%	1 66.7%	5 68.8%	0 100.0%	0.05%	0.26%	0.00%
Direct	1,143 23.1%	2 100.0%	11 26.7%	8 20.0%	0.17%	0.96%	0.70%
Organic Search	835 22.0%	1 75.0%	17 88.9%	2 71.4%	0.12%	2.04%	0.24%
Email	695 25.2%	0 0.0%	27 42.1%	0 100.0%	0.00%	3.88%	0.00%
Referral	238 32.4%	12 47.8%	0 100.0%	1 83.3%	5.04%	0.00%	0.42%
Unassigned	232 2.7%	0 100.0%	3 50.0%	7 16.7%	0.00%	1.29%	3.02%
Organic Social	91 46.5%	0 0.0%	2 33.3%	0 0.0%	0.00%	2.20%	0.00%
Paid Other	40 566.7%	0 0.0%	0 0.0%	0 0.0%	0.00%	0.00%	0.00%
Organic Video	36 45.5%	0 0.0%	7 65.0%	0 0.0%	0.00%	19.44%	0.00%
AI Assistant	33 37.7%	1 New	1 75.0%	0 0.0%	3.03%	3.03%	0.00%

1–10 of 13

Product viewed

351

41.4%

Starting step

Added to cart

27

20.6%

92.3% fewer users

Checkout started

31

38.0%

14.8% more users

Purchased

18

51.4%

41.9% fewer users

Purchase revenue$46,141.69 37.2%


The Academies Alumni Community Webinar	3	0	New	$595.10
10 Hour Mentor Coaching Bundle	2	0	New	$4,022.17
A La Carte Group Mentor Coaching Session	2	0	New	$0.00
Level 1 \| Leadership Pathway	2	1	100.0%	$15,994.00
Performance Evaluation	2	0	New	$0.00
The Blue Zone Coach Approach - An introduction to neuroscience-based coaching skills	2	3	33.3%	$1,190.00
Academies Certified Strengths Coach Course (ACSC)	1	0	New	$3,497.00
Advanced Course (CLEIC or ACSC) with $500 25th Anniversary Discount applied	1	0	New	$534.47
Certified Career Management Coach Course (CCMC)	1	10	90.0%	$3,897.00
Certified Executive & Leadership Development Coach Course (CELDC)	1	2	50.0%	$3,897.00

1–10 of 17

Purchases By Source


Unassigned	The Academies Alumni Community Webinar	3	New	$595.10
Direct	A La Carte Group Mentor Coaching Session	2	New	$0.00
Direct	Performance Evaluation	2	New	$0.00
Unassigned	10 Hour Mentor Coaching Bundle	2	New	$4,022.17
Direct	Certified Career Management Coach Course (CCMC)	1	66.7%	$3,897.00
Direct	Certified Executive & Leadership Development Coach Course (CELDC)	1	New	$3,897.00
Direct	Extension Fee	1	New	$0.00
Direct	Individual Mentor Coaching Session	1	New	$0.00
Direct	Level 1 \| Leadership Pathway	1	New	$7,997.00
Direct	Level 2 Upgrade (Custom)	1	New	$6,495.00

1–10 of 19

Email sessions

193

82.1%

Email users

155

112.3%

Key asset downloads

16

220.0%

Meetings booked

0

0.0%


resource · image	paid:all:visit	102 30.8%	84 31.3%	16 220.0%	0 0.0%	0 100.0%
anniversary · image	paid:all:visit	78 New	67 New	0 0.0%	0 0.0%	0 0.0%
anniversary · sep:1	paid:all:visit	10 New	2 New	0 0.0%	0 0.0%	0 0.0%
resource · jul:1	paid:all:visit	3 85.0%	2 33.3%	0 0.0%	0 0.0%	0 0.0%

Email sessions

694

25.3%

Email users

519

19.9%

Key asset downloads

27

42.1%

Meetings booked

0

0.0%


hs_email	435843112	(not set)	127 New	106 New	5 New	0 0.0%	0 0.0%
icf	resource · image	paid:all:visit	102 30.8%	84 31.3%	16 220.0%	0 0.0%	0 100.0%
icf	anniversary · image	paid:all:visit	78 New	67 New	0 0.0%	0 0.0%	0 0.0%
hs_email	439519601	(not set)	64 New	56 New	0 0.0%	0 0.0%	0 0.0%
hs_email	2	(not set)	55 205.6%	8 14.3%	0 0.0%	0 0.0%	0 0.0%
hs_email	433491049	(not set)	44 New	41 New	0 0.0%	0 0.0%	0 0.0%
hs_email	437167752	(not set)	29 New	21 New	2 New	0 0.0%	0 0.0%
hs_email	432498582	(not set)	26 New	9 New	2 New	0 0.0%	0 0.0%
hs_email	441971063	(not set)	16 New	7 New	0 0.0%	0 0.0%	0 0.0%
hs_email	435464737	(not set)	13 New	12 New	0 0.0%	0 0.0%	0 0.0%

1–10 of 48